Adoption Behavior of Farmers in Khordha District of Odisha, India

It is a generic concept that farmers like other kind of entrepreneurs; do not adopt innovation simultaneously as they crop up on the market. Diffusion typically takes a number of years, scarcely reaches a level of 100% of the potential adopters’ population and mostly follows S-shaped curve in time. Apparently, some farmers choose to be the first users while others prefer to be early adopters or late adopters, some prefers not to adopt. This research paper titled ‘Adoption Behavior of farmers in Khordha district of Odisha, India was conducted in four villages named Pubusahi, sarua, Balianta, and Benupur to know the factors affecting adoption of a new technology, attitude of the farmers towards the technology, perception of the farmers and suggestions from farmers regarding adoption of technologies. From the study, it was revealed most of respondents were cosmopolite and elderly having high favorability towards new technologies. However from the suggestions it was clear that the lack of timely supply of inputs, extension personnel’s visit, training etc. affects the attitude of respondents towards the technologies.